Duplicate Record Identification
duplicate
record
data quality
Industry
Technology
For Whom
CRM Admins, Data Analysts
Why You Need This
Identify duplicate records to improve data quality and system performance.
How It Works
Fuzzy matching and exact match deduplication.
Data Type
Tabular
What You Need
Customer lists, inventory tables.
What You Get
- Deduplication list
- Segment definitions: High Probability Dups
- Merge tool
How To Use It
Merge duplicate customer records to get a single view of the customer.
Technique
Statistical Analysis
Business Impact
Lower storage costs, more accurate marketing (track duplicate %).
How We Deliver This
Clean-up tool.
Can Be Extended To
Real-time duplicate prevention.